The American dollar is in bad need of a makeover. Thanks to the Dollar ReDe$ign Project, we may now have some options.
Organized by creative strategy consultant Richard Smith, the Dollar ReDe$ign Project is soliciting ideas for the dollar bill of the future. "Our great 'rival', the Euro, looks so spanky in comparison it seems the only clear way to revive this global recession is to rebrand and redesign," the project notes on its website.
Fisher started the project in with the intent of "trying to find a catalyst to restart our economy" he told Fox News. The recent competition is now closed, and voting ends on September 30. "This has touched people's hearts," Fisher said, and "people feel the dollar touches their lives."
The leading vote-getter for this year's competition (pictured below) was submitted by British duo Dowling Duncan, which features a unique vertical design.
Why a vertical format? "When we researched how notes are used we realized people tend to handle and deal with money vertically rather than horizontally," they note on the Dollar ReDe$ign Project's website. "You tend to hold a wallet or purse vertically when searching for notes. The majority of people hand over notes vertically when making purchases. All machines accept notes vertically. Therefore a vertical note makes more sense."
Mark Gartland submitted the entry below, entitled "America Today." The $50 bill features (pictured below) Sacagawea, the native American Indian who acted as Lewis and Clark's interepreter and guide. Noting the "cosmetic drabness" of the current dollar bill, Gartland selected various historical icons from including Benjamin Franklin, Abrham Lincoln and President Obama to represent the "diverse fabric" of the U.S.
Self-taught web designer Sean Flanagan submitted "Moving Forward, Looking Back," (below) which hews to many of "base color, size and orientation" of the classic dollar bill, but offers more than a few pleasant upgrades. Flanagan also utilized only American-designed typefaces and says his design would require at least "three different layers of solid ink," a preemptive strike against counterfitting.
If these money makeovers weren't enough, The Dollar ReDe$ign Project has even circulated a petition to get the U.S. government to seriously consider their ideas. Which of these designs is your favorite?